I think it’s important to focus your time and resources in such a way that you can make the biggest impact/difference. Each of us has our strengths and weaknesses across all activities of life. Perhaps as a developer/designer, it means managing 2 projects at a time instead of 4; As a manager, 3 employees at a time instead of 6; Read 1 book at a time instead of 4. Support 2 causes/charities at a time instead of 8. Participate in 1 sport at a time instead of 2. It’s our willingness to know our limits and embrace them; targeting our focuses to meet with the greatest impact, instead of with frustration. I never like the idea of being spread thin. It pulls us away from what matters most to us in life. We can all take a look at this within our own life and re-evaluate from time to time. I’m willing to bet it will make you smile a little more when you know you are making a difference.

Small is personal, transparent, and usually relevant.  I enjoy reading about small companies.  I like to see how they got started, what product they created and who they engage as an audience.  Small is the local pizza place that still tastes better than the national chain.  It’s the software company that answers their own support emails instead of outsourcing it to someone else.  People like to feel like they are a part of something, especially something that makes their life better.  As a small company, you can present that opportunity.  You support them, and you can allow your customers to support you.  Open the lines of communication, in and out of your company, surrounding the experience users have with the product or service you offer.  This helps shape the small brand.